Starting up a new business

  Business Plan Cookbook


A structured cookbook and checklist on all vital questions about planning and starting up a company.


Simply put, the Business Plan Cookbook helps you you outline a financial scenario and action plan by specifying your strategic platform and answering the basic questions of the 5 P's:

  • Product?

  • Price?

  • Place?

  • Promotion?

  • People?


Working document and process


The cookbook is a working document, that can serve as a basis for preparation and execution of one or more business plan workshops, involving management and the partner-/investor group. It can be used as agenda for business plan workshops and  to collect and present the conclusions.


It is also a structured framework and table of content for a 3-5 year strategy and associated financial plan, which through the management process is continuously documented, acid tested, detailed further and anchored in the partner-/investor group.



The cookbook finally results in a long-term strategy and financial plan, as well as concrete activity plans, follow-up procedures and formats. The plans can form the basis for the annual budgeting process and undergo annual reviews and adjustment to the actual market and performance development.

The ambition level as to amount and quality of facts and details can be adapted to data availability and resource capacity. The most important thing is that the cookbook is used to ensure that an active position is taken on all important considerations.


Reference cases



Additional information