Developing or updating strategy



Strategy Cookbook


A structured cookbook and check-list on all vital questions about the company’s past, present and future.


Simply put, the Strategy Cookbook helps you answer 6 basic questions about "what" and "how":

  • What do we strive to win on which game field?

  • What needs to be done to win the game?

  • What does it take in terms of staffing, organizing and management processes?

  • How do we anchor a clear direction and a burning platform or burning heart?

  • How do we create alignment and shared values?

  • How do we excite and develop our teams to win? 




Working document and process


The cookbook is a working document with analysis and planning tools, that can serve as a basis for preparation and execution of one or more strategy workshops, involving various management levels and/or employees of the company. It can be used as agenda for strategy workshops and  to collect and present the conclusions.


It is also a structured framework and table of content for a 3-5 year strategy and associated financial plan, which through the management process is continuously documented, acid tested, detailed further and anchored in the organization.



The cookbook finally results in a long-term strategy and financial plan, as well as concrete activity plans, follow-up procedures and formats. The plans can form the basis for the annual budgeting process and undergo annual reviews and adjustment to the actual market and performance development.

The ambition level as to amount and quality of facts and details can be adapted to data availability and resource capacity in your organization. The most important thing is that the cookbook is used to ensure that an active position is taken on all important considerations.


Reference cases