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Use the SMETOOL to increase       the value of your company



In collaboration with IDDAS, Leadmore ® offers the SMETOOL, which gives you a due diligence report on the company's maturity score based on the ISO 17029 standard. This helps you focus on how others put a value-tag on your company. A value-adding tool both preparing for a sales process, attraction of new capital or maturation for a later sale at a higher value.

The SMETOOL assess the way the company works with management and leadership - in other words, it is about the company's maturity. You get detailed understanding of where you stand vis a vis how buyers, investors and banks valuate your company. 

The tool lays the groundwork for you to increase the value of your company by telling exactly where you, as owner-manager and board of directors, must invest in order to increase the maturity score. Can be used for both self-evaluation and verification by an authorized IDDAS verifier, with issuance of a certificate on the company's maturity score.

The SMETOOL is a flexible online platform developed with SME:s for SME:s. The standard behind the tool is accredited by The Danish Accreditation Fund DANAK and supported by all major buisiness associations in Denmark.


3600 self-assessment and verification

The analysis assesses the company’s maturity within:

  • Sales, operations, organization and finance
  • Strategy, management, processes and digitization

Can for example uncover development areas for how to work with innovation, sustainability, digitalization and risk management.

Read more about IDDAS and the SMETOOL (in Danish).

Supported by Danish business community

Get started with the SMETOOL

  • The company signs agreement on the SMETOOL, value-added services and prices with IDDAS and gets access to the online tool with questionnaire and maturity score with graphical overview
  • Introductory meeting and advice by IDDAS Associate
  • The company answers the questionnaire and makes a self-assessment of the maturity score across analysis areas from 0-4 (0 = not started and 4 = proactively improved)
  • Flexible online tool that can be used for self-evaluation and business development with future access to benchmarking with other SMEs
  • Can be completed with verification and assessment of documentation by an authorized IDDAS Associate and issuance of IDDAS certificate on the maturity score
  • Possibility to progress with improvement efforts and recertification

Contact IDDAS Associate: Mads Middelboe, +4529293000

Contact IDDAS Director: Klaus Jakobsen, +4520713215



Household order and increased earnings.

Understanding where it is value-creating to invest in the development of the way the company is run.

Opportunity for fact-based dialogue with the board, management team and employees.

Certificate of maturity score, which increases the attractiveness of both skilled employees and potential investors, and documents managerial solidity towards banks.

Well prepared for due diligence if selling the business and maximizing exit value.


Mads Middelboe, Leadmore ®, is educated as an Authorized IDDAS Associate and Verifier of the SMETOOL for maturiy scoring, based on the ISO 17029 standard.

He has actively participated in the development of the tool and is also a board member of IDDAS.