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Møllevangen 10B, Sørup, DK-3480 Fredensborg      +45 2929 3000

Growth strategies

Family-owned/led manufacturing business in cyclical and competitive global B2B tech market

Background

  • Family onwned/led manufacturing business in cyclical and competitive  global B2B tech market
  • Subsidiaries in three countries, of which two with local manufacturing
  • Both blue- and white-collar business

Purpose

  • Professionalize company management
  • Segment focussed strategy for profitable growth
  • Strengthen global B2B sales competencies and processes

 

Solutions

  • Board member with dedicated role to develop growth strategy, B2B marketing and sales force performance
  • Strategy Cookbook process with management team
  • Market-/value chain analysis and segment strategy
  • Growth strategy with significant supply chain investments in automation
  • Best practices in B2B premium solution sales
  • Strategy monitor with KPI follow-up

 

Results

  • Managed balance between topline growth and cost efficiency during booms and recessions
  • Growing high margin business
  • Substantial improvement in financial performance and ROI
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