Strategic B2B sales

Background

• Need to increase product  portfolio penetration  and sales value by clients

Purpose

• Getting CEO access and attention among existing and potential clients
• Input and pressure testing B2B sales approach
• Repositioning from plain supplier to strategic partner

Solutions

• Sparring session with B2B Sales Cookbook
• Keynote on how to sell to CEOs and the rest of the organization

Results

• Concrete actions and recommendations
• Client adjustments accordingly

Background

• Need to increase product portfolio penetration and sales value by clients

Purpose

• Getting CEO access and attention among existing and potential clients
• Repositioning from plain supplier to strategic partner

Solutions

• Kick-off conference with all managers and employees
• Keynote speak on how to sell to CEOs and the rest of the organization, including sparring session

Results

• Highly inspired and motivated team
• Concrete actions and recommendations adopted