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Selected client cases
Case 1
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Background |
Purpose |
- Family onwned/led manufacturing business in cyclical and competitive global B2B tech market
- Subsidiaries in three countries, of which two with local manufacturing
- Both blue- and white-collar business
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- Professionalize company management
- Segment focussed strategy for profitable growth
- Strengthen global B2B sales competencies and processes
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Solutions
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Results
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- Board member with dedicated role to develop growth strategy, B2B marketing and sales force performance
- Strategy Cookbook process with management team
- Market-/value chain analysis and segment strategy
- Growth strategy with significant supply chain investments in automation
- Best practices in B2B premium solution sales
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- Managed balance between topline growth and cost efficiency during booms and recessions
- Growing high margin business
- Substantial improvement in financial performance and ROI
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Case 2
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Background
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Purpose
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- Partner owned/led B2B tech trading company with both private and public customers
- Commoditization and thin margins in current core business
- Unclear strategy for future profit growth
- Primarily white-collar business
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- Align partners and agree strategic direction and priorities
- Professionalize company management
- Improve margin performance by increased value-added service mix
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Solutions |
Results |
- Chairman and professional board competencies addressing key business issues
- Market intelligence and tools for internal data management/decision support
- Strategy Cookbook process with board and management
- Growth strategy and KPI tracking
- Recruitment of value-added service competencies
- Sales force assessment and performance management
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- Revenue and profitability clean up
- Margin improvements
- Improved solution sales/service competencies
- Subsequent profitable revenue growth
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Case 3
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Background |
Purpose |
- Supplier association in dynamic and competitive consumer market
- Confronted with increased demands for digitization of both supply chain, marketing and key account management
- Non-profit organization
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- Develop strategy to position the association at the forefront of members' business challenges
- Ensure strategic member involvement and buy-in
- Ensure organizational capabilities to fulfill strategic priorities
- Harvest commercial and synergistic opportunities to fund increased ambition level
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Solutions |
Results |
- Strategic sparring partner to CEO and board
- Strategy Cookbook process facilitation via interactive co-creation with member representatives
- Focus on members' digital competence development
- Rebranding
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- Board approved strategy, including operational action plans and KPI:s
- Restructured organization and recriutment of key competencies
- Positive member feedback at launch
- High member engagement and satisfaction with new digital initiatives
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